How did Hip-hop become so dominant?

I still remember back in 2007 people were talking about the end times of rap and that it would increasingly lose it's significance as Indie music is taking over.

The 2010s however were the exact opposite of what people expected. Hip-hop was as dominant as Rock was in the 70s.

How did this happen?

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nice try, stealth-racist.

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>I still remember back in 2007 people were talking about the end times of rap and that it would increasingly lose it's significance as Indie music is taking over.
What? Literally nobody was talking about this. Gangsta rap was dying a death around 2007, but it was still very much clear that hip hop and R&B were going to remain a leading genre for years to come.

It is true though that not too many people foresaw the complete and utter death of all forms of rock music in the 2010s.

>still remember back in 2007 people were talking about the end times of rap and that it would increasingly lose it's significance as Indie music is taking over.
you're kidding right? 2007 had a plethora of great rap albums

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Not sure what you're getting at.
Rock was originally black music.

the industry forced it

There kind of was however. The noughties didn't have as many great album as the 90s and around 2006-2009 it really looked for a time like it was on a very slow decline.
Not saying 2007 was a bad year for rap. Admittedly 2008 was worse, but around this first time I first started hearing those noises.

Labels pulled the plug on rock because of napster and illegal downloading. Also rock showed it couldnt adapt in the social media and streaming era.

kanye did almost 1m on his first week, how the fuck is that dying?

You dumb nigger I never said hip-hop would die it's, just like rock, too big to die. What I did think would happen is that it would become less relevant.

Why? What was happening in rock music in the late 2000s? IMO there was every sign in 2008/09 that rock music was very much on the way out.

The industry pushed colored people over white people. Rock is seen as white people music. Simple explanation really.

indie music was never considered cool by the mainstream. can you imagine people in a frat partying to animal collective despite the fact that they did drugs?

>never said hip-hop would die
>back in 2007 people were talking about the end times of rap
ooof
zoomer logic

Rock was obviously already declining for years by then.
I don't think Indie could replace Hip-hop in that way, but other genres could've become more popular in that scene. Latin or something idk

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Rap is cheaper to make and sells more than rock, so labels stopped signing rock acts unless they were already huge. Not to mention that tastemakers like pitchfork promotes music that makes you wish rock would die

2007 had 4, maybe 5 good rap albums tops. The fuck are you talking about? It wasn't as bad as 2009 but it was a bad time to be a rap fan still.

who is this?

that's your opinion though
i'm saying it wasn't dying at all

Rappers made mixtapes and gave their music away from free and didnt give a shit. They made their money from selling drugs. Rock bands just cant compete with that. They were too late in giving their music away and adapting to streaming and social media.

I'm not saying it was either, just that quality was a non-factor in its propagation.

le jewish tricks

based libfrog

Counter culture, rise of trap, generational shift.

Tranny cope.

Ever wondered why half of the couples in Netflix shows are interracial, usually black man white woman? Same reason why entertainment industry pushes hip hop now.

Rap has an extremely low barrier to entry for both listeners and creaters.

seconding

I don't watch Netflix, tranny.

cultural degradation

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2007 was 15 years ago dude

times change grandpa music goes through several cycles of change per year, at least seasonal.....so that was 60 iterations ago

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Good

The last major youth fronted rock movement was scene. There were obviously still other rock forms but nothing piercing the mainstream.

Cool it with the antisemitic remarks

Thirding