What about their business model makes them so successful?

Great and simple menu
Truly fast fastfood
Selective hiring (compared to other fast food joints) this is the biggest one, I think jack n the box fucking sucks if they had chic fil a employees it would probably be pretty good. Employees are everything in the food business.
Also the way owning a location works, they are super selective and many times the owners are there working with the employees not just collecting a check doing something else. Ownership of a chick fil a is a very active roll.

...

Decent chicken and constant negative press coverage for things that secretly don't bother anyone (free advertising).

I too have noticed a surprising number of white english speaking workers who are not trying to support a family of 9 on a fast food paycheck

cnbc.com/2019/11/18/chick-fil-a-drops-donations-to-christian-charities-after-lgbt-protests.html

I unironically went to chic-fil-a last night and the chicken breast was smaller, and more dry. The bun seemed like it was a week or two old also. They used to not embrace sin.

well that sucks
frens IM going to burgerland soon and which fastfood is the best and the most anti-gay?
I cant wait to get fat like all the other burgers

Their food is good and their gimmick of only chicken is a good brand/gimmick. They have the reputation of being one of the actual "good" fast food places like In-n-out and Five Guys etc.
Basically, word of mouth/social media approval is super important to the point that I don't think I've ever seen a chick fil a ad in years.

>consistency
The autism stamp of approval.

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>Here's your fried breaded chicken on a carb bun with fried carb potatoes on the side and a large carbonated bucket of sucrose bro

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Efficient, clean, and consistent. Simple menu with good tasting food.