Why did rock and metal lose relevance with young mainstream audiences?

because the mainstream media told them too and all people are herd animal sheep

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this
the money and promotion machine arent bringing it to the masses and the massed dont know where to or dont care to look deeper.

garbage like greta van fleet managing to be successful proves that there is still demand for rock.

Didnt really lose relevance in nordic countries however, metal albums still regularly get the top sales charts domestically.

youtu.be/6SDSBAJMHbc

Rock music is so fucking boomer

I think they were with acts like Nickleback and Creed. The mainstream got tired of finding the new Beatles and just got focused on whatever made money now no matter how it could affect it in the long run, the post-grunge burnout killed rock music in the popular consience forever.

Because it lost actuality, its boring, lyrics don't make any sense, unoriginal sound.

It's too white.

Bleepfag plz go.

Which is weird because there are definitely metal superbands still in existence, that tour around the world and are extremely successful, something like Rammstein for example. So there IS "mainstream metal" but for some reason the US in particular just kinda forgot about the genre, while Europe has been picking it back up more and more.

>the post-grunge burnout killed rock music
along with the emo scene basically being pop

it's their parents' and grandparents' music, it doesn't really have that transgressive forward-looking quality quality anymore
planks of wood with some primitive electronics aren't really the technology of the 21st century either
and they've watched the original rockstars grow old confused and lame and the cultural movement never really go anywhere

> the cultural movement never really go anywhere
I never really thought about that but a lot of rock did have a push for social change and stuff like peace, political protest, changing the world etc. (just look at punk and the 60s) but ultimately not much came of it in terms of tangible political change. Interesting thought

Yeah. And Nu-Metal. The Jews wanted to feed us even more watered down pop and rap, they want to keep us away from instruments and keep us obsessed with the star, rather than the musician.

it's probably just an american thing, in the rest of the world is probably as relevant as ever or wasn't relevant at any point to begin with

the slobs who listened to metalcore and djent moved on to rap and hip hop

But then the mainstream music has over time become worse in terms of quality, not better. Music as a whole suffers from a lot of oversupply so every actual music enthusiast doesnt run out of things to listen these days, meanwhile mainstream music gets simpler and simpler. The "music" being sold to teenagers these days has less to do with the actual songs and more to do with the pretty boy- and girl bands singing through autotune the lyrics written by a committee (or that one swedish old rich dude).

and there was supposed to be some kind of promise of a personal journey or significance in the lawless rocknroll life maybe. not to be too mean but seeing some of the fat burnouts on stage who lost heir passion for the music and the lifestyle is in itself like a refutation of the genre kek
>who wants be a fucking 45 year-old rock and roller farting around on stage for people half our age cranking out some mediocre headbanging bullshit that we forgot the meaning of

Same reason big-band jazz lost relevance with young mainstream audiences at the start of the rock era, it's what old people listen to instead of being new and cool.

Thank god dubstep isnt cool anymore among kids. What kind of music do preteens listen now? Other than teenage boy pop?

Metal hasn't been relevant to young mainstream audiences since the 80s, and that's a good thing because the genre's lowest points have often been when it tries to court mainstream success.

>Metal hasn't been relevant to young mainstream audiences since the 80s
only a boomer would think this. Screamo was very popular 10 years ago.

Rock is dead,
Metal is alive and well. People still have passion for it. Yeah its lots of kids who are social misfits and outcasts but its been that way for a while now.

And 90's had Marilyn Manson and similar mainstream bands that brought a new generation of goth girls.

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Screamo is emo, not metal. It’s literally in the fucking name.