bbc.com
the psychology behind the hatred of vegans. pretty interesting read. the reason why people hate vegans is because simply by the vegans EXISTENCE it causes subconscious cognitive dissonance, which the meat eating NPC copes with insulting and harassing the vegan
"People love to moan that vegans are annoying; research has shown that only drug addicts inspire the same degree of loathing. Now psychologists are starting to understand why - and its becoming clear that the reasons arent entirely rational."
"Research has shown that only drug addicts face the same degree of stigma - and the least popular vegans of all are those who cite animal cruelty as their reason. Given that most of us would probably like to see less suffering in the world, why is there such resentment towards those who do something about it?"
"Some psychologists take another view - that far from being driven by factors within our conscious awareness, the widespread resentment we have for vegans is down to deep-seated psychological biases."