Popular dairy brand Land O’Lakes quietly changed its packaging to remove its iconic Indian maiden image, it was revealed Wednesday.
The new packaging has already started to appear in stores and looks similar to the previous branding with an image of lake and trees — except without Mia, the kneeling woman featured in the center, the Minnesota Reformer reported.
“We’ve recognized we need packaging that reflects the foundation and heart of our company culture — and nothing does that better than our farmer-owners whose milk is used to produce Land O’Lakes’ dairy products,” said Beth Ford, President and CEO of Land O’Lakes, in a February press release.
Mia first appeared on Land O’Lakes packaging in 1928, and was originally designed by illustrator Arthur C. Hanson for the advertising firm Brown and Bigelow.
Native American artist Patrick DesJarlait, of the Ojibwe tribe, redesigned the packaging in the 1950s to foster “a sense of Indian pride,” the Minnesota Reformer reported.
His son, Robert DesJarlait, told the outlet that the image — which has been slammed by many as “racist” — has become a “paradox” for Native Americans.
“He was breaking a lot of barriers . . . Back in the ’50s, nobody even thought about stereotypical imagery. Today it’s a stereotype, but it’s also a source of cultural pride,” DesJarlait told the outlet.
wont be long until everything bought and sold is colorless and wordless
Jose Jackson
White folk are acting offended for others without them even saying anything as per usual. When will the white guilt end?
Nathan Rodriguez
Like that episode of Fairly Odd Parents when everything was grey blobs.
Camden James
Stop posting this. It is fine. We fucking massacred Indians and put them on reservations to rot in alcoholic degeneracy. Fuck you if you really think there's any problem with this company have an ounce of sympathy. Get your fucking head checked.
Matthew Phillips
They killed whites too. Fuck them.
Dylan Diaz
Kill yourself faggot
Sebastian Bennett
Never buying Land O Lakes again. Racist company killed yet another Indian.
Carter Murphy
>nooooo you can’t just draw lines on a page that’s antisemetic >symbolism designed by billionaires not is empowering for poor people noooooo
Tyler Hernandez
show flag, tranny
Jeremiah Morgan
Stop using butter with canola oil mixed in
Bentley Edwards
>removing PoC from packaging BASED
John Jackson
Prairie niggers didn't have cows or horses who cares.
Joseph Fisher
Anyone throwing a fit over a butter carton, either for or against the removal, is an irredeemable brainlet
The Comanche were butchering women and children without provocation. New weapons were designed to combat those savages. Hell, I believe the Schofield was developed to battle them.
Wyatt Hernandez
that’s nazi talk
John Brooks
>We fucking massacred Indians Not really. >Put them on reservations That was their idea. >alcoholic degeneracy That was their idea.
Besides, now I can't do that dope trick where you cut a window in her dress and fold it so her knees look like boobs. Why even buy that brand anymore.
