I don't get something about anime

How can a movie from a franchise, with so good animation, make so little money and have two secuels?

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>franchise
bruh, it made six mill from a niche audience of anime watchers

>niche

>anime movie
>citing movie earnings outside japan

All anime regain their money thru merchandise such as episode settei books, figurines, art books and random items that are related to the anime it is selling then the movie is last from the earning computation.

For American ip, it's all about movie tickets and netflix rental.

But does netflix not help anime when it premieres and is successful?

is 6.3 mil a box office bomb for a 1 hr long movie?
And that's not even taking into account the blu ray sales.

The theatrical release is essentially just a gateway to sell more merch. Most releases of anime films have special pieces of merch for fans who go to the theater (for example, HxH Phantom Rogue gave a copy of Volume 0 to the first hundred or so at each theater).
The real money makers are
>the official BDs
>digital versions / streamed versions
>promo material like manga and novel reprints advertising the film
>figures made for the movie
>soundtrack CDs
>character song albums
>cafes themed after the series
Japan has a culture of consuming entertainment on a far grander scale than any fucking eceleb over here who buys a bunch of cheap lookalike figures and puts them on a wall. You can't take two steps without running into some kind of advertisement, variety store, toy (like a UFO catcher or a capsule machine), themed restaurant or just a big sign advertising some current media.

Netflix money returns to Netflix. Less than 5 percent reach the anime actual producers. Then Netflix uses those funds to acquire new tv shows to show on their service, then they got cocky and made and funded actual Netflix originals they own like live action and cartoon. Those netflix originals actually pay the studios and directors.

So earnings from anime shown in netflix like Aghretsuko, Little witch academia etc don't reach the Japanese studios

While money made by Netflix originals anime like that AICO, castlevania, devilman does reach the animation studios

1 simpsons episode costs 5mil
In the west the expected return for high quality animation movie sales would be around 50-100mil

What if they just don't care? Like if I owned an anime studio I'd just make shit for fun as long as it was profitable enough to keep my business/team going. Not everyone wants to make millions off of everything they do.