How did it go so horribly wrong?

THIS is how. blog.collectivejourney.com/the-self-disruption-of-star-wars-ae3311bedc08

It was our fault at Starlightrunner Entertainment. We totally fucked up and Kathleen with her story group ate it up. And no, we're not done yet. We're probably going to do more stupid shit. A word of advice, just leave the "fandom" and keep talking shit. It's literally all you can do to combat this and our false transmedia storytelling narrative that constantly tries to paint you in a bad light. Even Lucasfilm employees who hate Kathleen have no clue whats to come. Everything is fucked. We ruined it. We tried to replace the hero's journey model with our CEO's new version of it made specifically to control everyone. It's a shame too, because even though he's Jewish, he's actually just brainwashed in his own methodology. He does, however, fear that everything will become an echo chamber if one is not media literate. And that's just what happened. We killed it, guys. We killed entertainment. Look up our website and see what we're responsible for.

starlightrunner.com/

And to Star Wars fans, I'm so, so sorry. I mean it. We trampled on art. We defaced the Mona Lisa. We blew up the Sistine Chapel. We killed one of the last great achievements of human mythos. I'm so sorry. God forgive me.

To those I may have wronged,
I ask forgiveness.
To those I may have helped,
I wish I had done more.
To those I neglected to help,
I asked for understanding.
To those who helped me,
I thank you with all my Heart

Christ, this is cringe. Star Wars isn't high art and it never had been. It's always been pulpy trash

Are these ppl for real or is it larp? is this why all blockbusters are following that same formula these days?

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*sigh*
The emperor
*looks at camera from the corner of his eye*
Has returned.

>somehow

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Dunno lol

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goddamn rey's pretty thicc

I'm sorry, but it is real. All of it. This is what we are establishing because we believe that due to pervasive audiences, the hero's journey is now defunct. It is easier to control people's reactions than rely upon them unpredictably. It's true. All of it. God, I'm so sorry.

Mit Poe and Finn... nope

You're really from Starlight? Since you fucked up big time, why would Hollywood continue to use your expertise?

Even though this is shopped to only have the women there even with the guys included not a single person there looks like they'd be a fan of anything Lucasfilms has every done

lucasfilm.com/who-we-are/leadership-team/

>But, if Kathleen Kennedy was savvy back in 2012, she’d have realized that if the world was changing, so must its myths.

Weird how the concept of The Hero's Journey worked so well for the past 5,000 years, but suddenly between 1983 and 2013, it was no longer applicable to human society.

Most of them have been hired after George sold the company. It's mostly corporate people, and some come directly from Bad Robot or Kathleen Kennedy's company. It's a cesspool of nepotism and medicority. They pillaged Lucasfilm and will leave a bankrupt company. I think they deserve it since they've been fighting the fans instead of admitting that they were doing it wrong. i won't cry when Pablo Hidalgo loses his job. i suspect Lucasfilm could be simply shut down as a company. Disney essentially only needs the copyrights to Star Wars and Indy. Lucasfilm is pretty much useless since it became a soulless company that churns out the same movie every year with a new paintjob.

>This thing works smoothly. Let's tear it apart.
Yeah that's what I was wondering.

>This thing works smoothly. Let's tear it apart.
>Yeah that's what I was wondering.

That's becoming more and more common in western media.

>[thing] is very profitable and popular
>BUT [thing] doesn't contain enough of [fringe element]
>[fringe element] added to [thing]
>[thing] becomes unprofitable and unpopular

At this point, logic would indicate that the inclusion of [fringe element] is the likely culprit. However, what almost always happens next is

>audience is blamed for being unsupportive of [fringe element]
>additional [fringe element] is added to [thing]
>[thing] continues to decline in profit and popularity
>additional [fringe element] is added to [thing]
>[thing] continues to decline in profit and popularity
>audience is again blamed for being unsupportive of [fringe element]

I'm really thinking that a lot of movies are just paid propaganda and don't need to make a profit at the box office because the money is coming from the Pentagon and big corporations who want to brainwash the audience. That's why Hollywood has been pushing agenda first against common sense. Corporations and the government want to program us and apparently the Hero's Journey doesn't fit their agenda.

Because when we do something right, we do it really well. Coke owes a lot to us. But we also haven't updated our website since 2018 with anything new. Our twitter page is mostly inactive. Studios are trying to figure us out, trying to see if we're still worth it. Because we look incredibly promising, because "IF" our promise is true, it should be incredible. But while we fucked up Star Wars, it's still a living brand. Maybe it's not as lovely or cared about as before when we thought it was becoming a nostalgia brand like Star Trek (lol fuck u Viacom), but we're responsible for the MCU, too. And all the money the Transformers films made? We did that. We chose the brand's direction with Hasbro and Paramount. We're a big fucking deal. We make money. We make noise. And we have a rich resume.

Pretty much. But it's not just on the level of how a film in the series is written and directed, but how the brand is presented through brand storytelling, through it's transmedia narrative. Here's a "taste" of Coca-Cola's.

We literally started the trope of "subverting the hero's journey". Specifically our CEO.

I'm so sorry, everyone. We're breaking your childhood and raping human storytelling. We're so fucked. We're so, so fucked.

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>Rey and Kylo's relationship

Shove it up ur arsehole

it's star wars. it was never good.

Force Awakens was okay because it used the template of a new hope and all the new characters were played well.

Then they immediately ran out of ideas. Probably because they knew they were just going to rehash the original trilogy from the start with a diverse cast. Last Jedi was so bad that I didn't even bother with the last one.

Yesterday when I was making myself a drink I saw my dad was watching the new one in the living room and I took notice. There was one scene where an imperial officer is talking to a hologram of palpy palpy's giant head-- exactly like the Vader/palpy exchange in Empire. Then when I finished my drink I saw ghost Luke raise the x-wing out of the water again just like Empire. Our initial fears were reconfirmed again: that these movies are just going to be rehashes.

It's really like if George Lucas directed these last two movies.
>Nothing makes sense and every character action is questionable
>Recycling imagery, characters, aesthetics and entire scenes to hit the same notes or for nostalgia
>Decisions made solely for marketing purposes and widening appeal

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Very insightful

>Force Awakens was okay

And you use Uncle Addy's pic, how dare you, Disney wars is cancer, fuck you and we need a 4th reich

Content marketing is literal cancer. The product becomes the advertisement, therefore you're not watching movies anymore but 2 hours long commercials.

Lack of vision, imagination and character writing.