Why isn't Hawkman more popular?

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because people and dc treat and think of him poorly

Tell me his origin story.

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he doesnt have that one good story

He should theoretically be one of the most dangerous people in the DC sphere, to the point that he makes Batman and Deathstroke look like rookie children, but all writers have him do is fly up and bonk people with his mace.

Hawkman got one-two combo'd by editorial decisions. First by Hawkworld shifting everything around. And before they could recover from that, got hit by the period where editorial decided they could only have one of everything, one Kryptonian (which resulted in Supergirl becoming an alien angel and Powergirl becoming a magical Atlantean), one Green Lantern (Warrior Guy, retired John, Sentinel Alan) one Hawkman, etc. Which killed any momentum for the Hawks for a decade or so, and leaving a scab on the character that writers keep picking.

DC decided to really fuck up his continuity to the point of burying the character for a decade. and they only kind of sparringly want to use him for the same reason.

Hawkworld was great

Because DC won't stick with a version long enough to build up a fan base.