What made S1-S3 Spongebob so great?

Aside from "it's been running long enough that the jokes it makes run generations."
I can assume that the reason the newer episodes is that they overdo jokes to the point that the joke dies (The comic book sound effect cards are now accompanied with a narrator reading the text aloud, for example).

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nostalgia

The kino.

Spongebob wasn't a manufactured product yet, it was just another goofy cartoon

I heard that someone said that SpongeBob was a naively optimistic adult before he deteriorated into being a manchild.

The writers changed after S3.

There was a good balance between the dialogue and the audiovisual aspects of the show.
Animation and sound fx didn't compete for the spotlight, they are all used in complement of each other, not just the dialogue. Jokes are well rounded.

it's calarts

Yes that explains why it went to shit but that doesn't explain what makes it good.
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Season 2 was peak kino.

Early SpongeBob was just comfy to watch. Just like Hey Arnold.

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