>Director of Marketing Services Adam Phillips. In DC's private Facebook page for Direct Market comics book retailers, Phillips confirmed the decision - and explained their reasoning.
>"Here's where we are on digital. All our data shows the digital consumer and the physical consumer are two different audiences. For now, we're going to continue to release digital comics, but will revisit this if the pipeline for physical distribution continues to be challenged and disrupted," Phillips posted.
When will the old men realize that floppies are dead and tpb are the future?
Cooper Gonzalez
Is there a reason everyone isn't doing this?
Jaxson Morris
People think think certain floppies are of value before getting knock back down to reality.
Jonathan Cook
Based DC always wins!
Carson Anderson
Digital does about 1/5th of the sales floppies do. The current comic book industry has been propped by diamond shipping books to shops that can't return it if they fail to sell.
Samuel Adams
good, time for comic shops to die...now just make DC Universe worldwide
Jose Jackson
The direct market is just a ponzi scheme used by publishers to boost their numbers.
Adrian Wright
Digital doesn't make as much money as physical and started stagnating years ago.
Nathaniel Cruz
>DC will continue digital distribution of floppies Well what are they supposed to do? Die with the comic shops?
Bentley Barnes
that's what comic shops expect, they are acting all pissy about it on facebook and claiming they'll stop ordering DC books
Adrian Williams
The smaller publishers were already in trouble and Digital sells really poorly compared to physical. DC and Marvel have other options as well. DC has those Walmart 100 page comics and those books for kids they put out which are selling well. I'm surprised Marvel hasn't started making books like that
Noah Nguyen
>and claiming they'll stop ordering DC books Well then they would die even after Corona because that's 30% of their business gone at least.
Tyler Ortiz
But at the same time digital is pretty hobbled by physical just to incentivize physical. People don't want to pay 3.99 for a REAL comic let alone a digiscan.
Leo Morgan
not everyone has digital access and nerds like to touch stuff same reason DVDs still sell
Worried about pissing off Diamond/retailers. There's already retailers pissy about DC doing digital.
Isaac Parker
Fuck em. If this is how new releases gotta get to the people then this is how it's going to happen. Collectors will buy the floppies anyway.
Jeremiah Richardson
I got a feeling after marvel announces they go digital too, all those smaller publishers like archie and dark horse will get with the program and go digital too. They just didn't want to be the first
David Watson
Marvel's mainline books are already targeted towards that demographic
Jordan Wilson
Yeah I think so too. IDW is going to close though and I'm sure a lot more will follow
Jose Morales
Marvel tried partnering with Archie to do a Digest line. It flopped.
Kevin Anderson
Why did it flop? Knowing Marvel it was probably ridiculously over priced or something
Noah Morgan
Valiant as well
Josiah Phillips
>tfw Heather antos will be forced to do prostitution after valiant closes permanently
I remember that's where they shunted mayday for a while
Is it doing well? I never see those 100 page giants in the top 50 of best sellers
Evan Walker
Can Vin Diesel go back to making Riddick now?
Charles Phillips
>I never see those 100 page giants in the top 50 of best sellers You mean in the Comichron threads? I don't think they are distributed by Diamond so they won't be there
Jackson Lewis
He’s going to Fast and the Furious until death.
Isaiah Fisher
>I remember that's where they shunted mayday for a while Different incarnation of the the digest line. I'm talking the the ones they did with Archie around 2017. comics.org/series/115016/
I'd personally say worse content curation. The Marvel Digests had no new material compared to DC's Giants 12-20 pages of new material. DC's reprints serialize stories/runs from the 2000's onward generally, while the Marvel digests reprints usually followed the format of a little silverage, a little bronze age, and a lot of all-ages books from the 2000's onwards, and also usually from those damn screencap comics marvel was putting out in conjunction with the Avengers Assemble and Ultimate Spider-Man cartoons.
Makes perfect sense. The people that buy digital aren't the same that go to their LCS every week to buy the physical copies. Those people aren't suddenly and forever going to go all digital, they'll go back to the stores for the physical releases when they can. At most digital will see a slight increase in sales but probably not much. I honestly don't get why some stores are acting like this is the end times and DC is personally putting them out of business with this decision.
Gavin Bailey
Cause they live in fear that their business model is outdated and even though what you said is what's likely going to happen retailers would rather take every step they can to assure their safety even if it means the industry pays for their ass backwards way of thinking.
Mason Gray
One word: temerity. The smaller publishers are grasping onto the hope that purchase orders that have already been cut will be honored. For most of them, the current purchase orders will finance the next month's comics. They live on a check-to-check existence. If Diamond would be forthcoming and say that all open purchase orders are cancelled, as they most likely are, there wouldn't be this hesitance. The only correct play for Marvel, DC, and even retailers (though they're too stubborn and shortsighted to realize) is for them to continue their regular digital publishing schedule, then re-solicit all of the affected books in mixed bundles (popular comics mixed with low-selling ones) at a very discounted price.
Cooper Sullivan
Making quality stories is no longer an option? Good, the comic will die faster and the manga will get the recognition it deserves.
Isaac Cox
oh ok I've seen these at my LCS its kinda funny because I think they've had the same books there for years. Do they not put archie at cash registers in grocery stores anymore? It seems a shame these could do well there
Elijah Gutierrez
>Do they not put archie at cash registers in grocery stores anymore? They do. The intent of partnering with Archie to distribute these was to get them better exposure. > It seems a shame these could do well there They stopped doing them, so for whatever reason, they didn't.
Wyatt Allen
They should just start putting kid-friendly comics back into grocery stores.
Nicholas Jones
That's the goal of the DC Giant line.
Levi Edwards
But people don't buy digital anyway, without physical comics the publishing wing will die outside of OGN
Lucas Ortiz
They have been doing that for at least a year now. Must not be working considering people keep suggesting it, meaning they aren't seeing them.
Owen Bailey
>can't sustain a month without an income
my sides.
Jace Russell
based DC chads
Leo Anderson
Based DChads.
Robert White
Doesn't count when one of them is written by bendis
Nicholas Sullivan
The furore over King’s SUPERMAN issue in them put that on the back burner for a bit.
Jaxson Peterson
Did Marvel say something about their plans already?
Connor Jones
Marvel is getting closed down and Disney is selling them
Oliver Gutierrez
kek if true
Jose Young
Nope starwars.com and Lucasfilm are promoting Dr.Aphra relaunch as coming out this Wednesday digitally. They started doing this last wednesday.
Newsarama got int contact with Marvel and the representative they talked to said the book would be delayed and Lucasfilm's information was outdated.
Comixology hasn't pulled any marvel titles from their upcoming release list for this wednesday.
Gavin Davis
So they're fucked. Oh well.
Carson Jenkins
Let's read some of their butt hurt.
>Cliff Biggers of Dr No's in Marietta, Georgia, writes, "So every major publisher of comics who has revealed their digital comics plan during the COVID shutdown has presented a united front to support brick-and-mortar comic shops and NOT try to move our print clientele to digital comics… except for DC. And now they have also issued a vague, unclear statement that they are looking at alternative methods of getting books to readers in areas where selling is allowed–but they DON'T specify that they're talking comic shops only."
>Brian Hibbs of Comix Experience, San Francisco, California states "DC's announcement is disgraceful: by separating stores into have and have-nots they are going to hasten many stores' demise, and they are encouraging retailers to violate stay-at-home orders and risk their health for corporate profits. Further, not in the announcement, but buried in comments in the retailer threads (how disgusting, how cowardly!), they are not going to halt digital release of new books. This is a dire mistake, and even a tiny amount of cross-channel conversion will put the majority of retailers in enormous economic peril, when coupled with the above. I have never been more been more emphatically disheartened and disappointed by a so-called "partner".
>Jesse James Criscione of Jesse James Comics wrote "Well, it was the ONE company I was glad to part ways with…..They are not a team player and continue to prove that point….. LCS Remember this day."
>John Tinkness of Another Dimension Comics in Calgary, Alberta said "Many retailers are already in enormous economic peril due to the current shutdowns. ANY move DC or any other publisher makes against the best interests of the Direct Market could be fatal for the entire market."
Hudson Myers
More retailer whining >Randy Myers of Collectors Corner, in Baltimore, Maryland added "Agreed, never thought that DC would make a decision less helpful in a crisis than Marvel to the survival of the Direct Market but here we are."
>William Schanes former VP of Diamond called it a "Disastrous statement… no details, just fuels speculation"
>Don Alsafi of G-Mart Comics in Chicago, Illinois posted "DC has just revealed themselves to be the enemy of the Direct Market. And releasing digital is nothing less than *training* comics readers to not buy from their LCS. It's the most shockingly stupid, absolutely destructive thing a major publisher could do."
>Lawrence Docherty of Larry's Comics in Chelmsford, Massachussetts states "DC hasn't really told us their plan. They plan on alt distributing comics at some date. Every DC Comic that goes in sale digitally is sub only at my shop forever. I don't boycott, I'll get customers anything that they want. Yes even if it's Batman. If I was DC I'd make Batman #92 digital only this Wednesday. There's NO better book in the market to find digital ceiling with. Of course, there's no better book to betray the direct market and ComicsPro with. Let's not forget, on the forums we've been booted from we were told a crackerjack team of ComicsPro members were working behind the scenes with DC for a Solution for retailers. They own this."
Hudson Peterson
>never thought that DC would make a decision less helpful in a crisis than Marvel to the survival of the Direct Market maybe, just maybe, the direct market shouldn't survive
Joshua Gonzalez
DC is the hero we need right now, but not the one we deserve.
Blake Torres
Are they still hiding digital sales like they did a few years ago?
Michael Wood
If the shutdown goes on for two months, do retailers expect publishers to flood the market with three months' worth of books when it's over? What they're asking for doesn't make sense, and it's the worst expression of crab mentality. They want to drag everyone down with them.
Owen Myers
yes
David Ward
Not an argument and not even applicable. Also not true. Learn what a ponzi scheme is retard.
Where will DC replace 100 million dollars annually?
Brandon Ross
>Digital does about 1/5th of the sales floppies do.
Until now. I imagine having no floppies changes that dramatically.